Prior to the 2008 V-P Debate, Bob said:

• "She could not read enough Encyclopedia Britannicas ever"


• "There's not enough time in the world to prepare"

• Bob and the rest of the world will be amazed


• At the ability of an individual / team to prepare for debates, interviews, etc.


• Every subject under the sun can be more effectively


• Prepared
• Delivered, and
• Absorbed

• The brain is way underutilized


• Consider the goal of "speed reading"


• Most web sites are not brain-friendly


• Drudge (not organized)
• Rush Limbaugh
• very "busy"
• reading the articles is rough, there's little "breathing room"
• Any blog


• Using trusted advisors across the blogosphere extends the capacity of the campaign team


• This approach capitalizes on the digital revolution


• 24x7 operation
• The candidadate can prepare on the go
• Works on desktop, laptop, Blackberry

• Campaign Team can operate in a lean manner


• Team spends more time organizing the info


• as opposed to obtaining it and preparing it
• and then cramming it down the candidate's throat


• Candidate and Team are more


• relaxed,
• refreshed, and
• confident


• More family time


• All you need is a computer or a Blackberry


• The solution can easily be extended to other campaigns


• with little overhead

• Peter Marshall sermons


• Senate Chaplain 1940's
• Used indented style for his sermons (easy to read)


• Head First Labs


• they have perfected "brain-friendly" tech books
• as opposed to "snoozer" tech books


• Info-Man Personal Information Manager software


• My "Edsel" software


• Sarah Palin


• Stands on principle
• The Sarah Palin Effect


• Alaska, a baby, and a rose
• All are utterly amazing
• All come from the same place

• The candidate (and team) is more


• Relaxed
• Refreshed
• Confident


• They can spend more time with family


• They will be ready for

  any topic, anytime, anywhere

• Brain-friendly website(s)


• Brain-friendly briefings / research analysis


• Utilizes


• the blogosphere (far-flung trusted advisors)
• existing technology

• Delivers key thoughts


• in a manner that's easy to read
• and that stimulates thinking
• while allowing for speed absorption


• Good Powerpoint presentations are brain-friendly


• they deliver "thoughts"
• plenty of "breathing room" and not "busy"


• With an auto-scroll feature (.pdf format or with your mouse)


• the text "flows" into your brain
• allows for "hands-free" study / review

Complete document

• Brain-friendly websites
• Expandable / Collapsible


• Brain-friendly documents
• Deliver "thoughts"
• not "speed reading", but "speed absorption"


• Use of trusted advisors throughout the blogosphere


• Highly-educated, dedicated conservatives are ready, willing, and able to help
• They deliver high-profile briefings / analysis almost without prompting


• Auto-scrolling for "hands-free" studying up
• applies to "brain-friendly" documents
• .pdf has auto-scroll
• Try it: View, Automatically Scroll (ctrl+shift+H)
• Only works on local machine (not with .pdf in web browser)
• Logictech MxRevolution mouse has auto-scroll
• works best with two monitors (multi-tasking)
• optimal solution is two large monitors
• but the technology needs improved

• Increase efficiency with large monitors
• Two monitors
• Three monitors
• Portrait-oriented monitors


• Auto-scrolling documents (in .pdf or with mouse)
• for "brain-friendly" documents
• with two monitors, great for multi-tasking


• Legal-size documents
• Increases absorption rate
• 8 1/2 x 11 is simply a convention, it's not the most efficient


• Virtual briefings
• Use the Campaign Briefing System at home or on the road !


• War room model
• Mutliple stations with 3-monitor PC's
• Each station focuses on a specific issue area


• Easy to extend to other campaigns
• National issues can be shared across states
• State issues can be shared across districts


• Use Twitter to announce documents
• Far-flung trusted advisor tweets a briefing
• The candidate can review immediately
• Later Posted to web site for entire team


• Not addressed in this overview
• Overall process flow


• Security
• Internal server needed to house the campaign documents
• Access to web site(s) must be secure

Have you reviewed all sections on this site ???

Don't access the Prototype until you've reviewed this site completely !

Ok, here it is, The Campaign Briefing System (Prototype)